January 17, 2022


For splendid leisure

Ascend Resort Selection Celebrates 200th United States Opening With Pacific Northwest Experience For Company | Condition

6 min read

ROCKVILLE, Md., March 15, 2021 /PRNewswire/ — Selection Inns International, Inc.‘s (NYSE: CHH) Ascend Hotel Selection has attained a sizeable milestone with the opening of its 200th domestic hotel, as perfectly as the third Ascend Selection vacation resort for Lincoln Asset Administration, marked by the addition of the Lincoln Sands Oceanfront Vacation resort in Lincoln Metropolis, Oregon. A world wide portfolio of resort, boutique and historic hotels, Ascend is the industry’s first and most significant smooth model. So much this year, the upscale brand has welcomed a range of resorts across the country to its portfolio these types of as The Landon Bay Harbor-Miami Beach and Lyric Lodge West Finish, as properly as 22 on line casino resorts through a latest strategic arrangement with Penn National Gaming.

“We’re proud of pioneering the tender brand name notion in our business, and eclipsing 200 U.S. inns is not only an outstanding accomplishment for Ascend, but indicators the development the model has preserved given that its inception. I can’t consider of a lodge that far better illustrates the essence of what the Ascend Hotel Collection embodies than the Lincoln Sands Oceanfront Resort, which offers upscale facilities and a quaint Pacific Northwest, beach front town character to fulfill guests’ travel curiosity,” stated Janis Cannon, senior vice president, upscale manufacturers, Decision Accommodations. “We glimpse forward to extending Ascend’s leadership posture as the greatest smooth model in the market so even extra company can knowledge the beauty and attraction of these special attributes — whether or not that is on a Lincoln City, Oregon seaside, in the coronary heart of Midtown Manhattan or in famed Gettysburg where history comes to lifestyle.”

The recently renovated all-suite Lincoln Sands Oceanfront Vacation resort is situated at 535 NW Inlet Ave. along the Oregon coastline. As a single of the only hotels with direct seashore entry in the location, the property locations attendees actions from magnificent seaside sights and minutes from leading buying at the Lincoln City Stores and the Chinook Winds On line casino. In addition to miles of picturesque seashores close by, outdoor fanatics can take a hike up God’s Thumb at The Knoll, enjoy a peaceful walk by means of mother nature at the Connie Hansen Garden Conservancy, or go on a whale observing tour in Depoe Bay. The city of Newport, with its earth-class aquarium and stunning lighthouses, is also less than 30 miles away.

Attendees of the Lincoln Sands Oceanfront Resort can take pleasure in the pursuing facilities:

  • Spacious guestrooms, which includes typical and rental-design and style suites with fireplaces, two-man or woman soaking tubs and rain shower heads.
  • 12 months-spherical heated out of doors pool, incredibly hot tub, sauna, and attractive patio with gas grills.
  • Complimentary scorching breakfast and fresh baked cookies and salmon chowder served each evening in the lobby.
  • Onsite sundry shop, guest laundry facility and workout area.
  • Free Wi-Fi throughout the lodge and a entirely geared up business center.

“We are thrilled to rejoice this crucial milestone for the Ascend Hotel Collection. Choice established this industry revolutionary system to meet the escalating need between upscale independent house owners who wished to sustain their independence, but realized they would gain from Choice’s market-foremost technological know-how and sturdy distribution and reservation channels,” claimed Mark Shalala, senior vice president of enhancement, upscale brand names, Alternative Accommodations. “The ongoing growth of Ascend is a testomony to our outstanding house owners who do a terrific position leveraging these means and offering really genuine, regional ordeals, even though maximizing the profitability and value of their asset. The scale we’ve been capable to get to is thanks to the achievements our homeowners have professional, and with a lot more than 60 motels in the development pipeline, we hope this expansion trajectory to keep on.”

The Lincoln Sands Oceanfront Resort is owned by Lincoln Asset Administration, a privately-owned resort management company with a popularity for progressive and thriving residence administration and advancement.

“I chose to transition this hotel to the Ascend Lodge Assortment for the reason that they are not prototypical homes. The manufacturer truly provides me the flexibility to embrace the local location and character of the lodge. The Lincoln Sands Oceanfront Vacation resort is a wonderful instance of that, with its attraction that beautifully fits the local community even though giving guests best-notch amenities and an suitable spot to knowledge the natural wonders that encompass it,” explained Torre T. Morgal, president and CEO, Lincoln Asset Management. “With about 14 Choice-branded motels in Lincoln Asset Management’s portfolio, Preference has been a tremendous teammate by means of my 23 several years doing work with them, delivering the aid and equipment to push returns and models that visitors adore. I’m very pleased to be a portion of this distinctive second for Ascend, as this lodge marks my third with the model and my 14th Decision-branded lodge total.”

Ascend lodge company can participate in the award-successful Decision Privileges loyalty software, rated a top resort loyalty plan by equally United states of america Modern 10Greatest Readers’ Alternative Awards and U.S. Information & Environment Report. Selection Privileges membership is free and offers rapidly rewards and exceptional member rates for those people who guide directly at www.choicehotels.com.

All Decision-branded inns are collaborating in Commitment to Clear, an initiative that builds upon the sturdy foundation of franchisees’ longstanding dedication to cleanliness with increased education and finest tactics for cleaning, disinfecting and social distancing. For additional details on Determination to Clear, visit https://www.choicehotels.com/about/commitment-to-clear-lodges.

Ascend Resort Collection®: Enable the Spot Attain You.

The Ascend Resort Assortment world-wide portfolio of impartial resort, historic and boutique accommodations is section of Choice Accommodations, one particular of the world’s major top hotel companies. Regarded as the resort industry’s initially “tender manufacturer” principle, there are far more than 315 Ascend Resort Collection houses around the globe, like in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and all over Mexico, the Caribbean and Central The usa. Membership with the Ascend Hotel Assortment allows distinctive, unbiased attributes to obtain a worldwide presence though sustaining their neighborhood charm. For a lot more details, take a look at www.choicehotels.com/ascend.   

About Preference Lodges®

Choice Hotels Worldwide, Inc. (NYSE: CHH) is just one of the biggest lodging franchisors in the entire world. With extra than 7,100 lodges, symbolizing approximately 600,000 rooms, in more than 40 countries and territories as of December 31, 2020, the Choice® family of hotel brand names present business and leisure travelers with a vary of superior-top quality lodging selections from limited services to comprehensive-provider lodges in the upscale, midscale, prolonged-keep and economy segments. The award-winning Option Privileges® loyalty application gives customers advantages ranging from every day rewards to excellent encounters. For much more data, check out www.choicehotels.com.  

Forward-Searching Assertion

This interaction includes “forward-hunting statements” about long run events, together with predicted enhancement and lodge openings. These statements are matter to various pitfalls and uncertainties, like design delays, availability and charge of funding and the other “Hazard Factors” described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could bring about real effects to be materially diverse from our anticipations.


This is not an featuring. No supply or sale of a franchise will be designed except by a Franchise Disclosure Doc to start with submitted and registered with applicable state authorities. A copy of the Franchise Disclosure Doc can be attained by means of calling Decision Hotels Global at 1 Decision Accommodations Circle, Suite 400, Rockville, MD 20850, [email protected]

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