June 24, 2021

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For splendid leisure

New Craig Lodge owners strategy to fly Hampton flag yet again

2 min read


Immediately after just about two yrs without, the Craig Hotel is performing towards regaining a flag.

The de-flagged hotel, which refers to a resort devoid of a much larger manufacturer affiliation, has operated independently considering the fact that September, 2019.

When this will allow a resort operator flexibility and flexibility should really they want to make a extra exclusive supplying, it also comes with problems: much less economic security, no model recognition and much less marketing.



Concerning these problems and all those related with the COVID-19 pandemic, the Craig Lodge, which has changed fingers a quantity of periods above the years, has experienced to defeat lots of obstructions of late. That features staff members shortages, economic complications and the incapability to preserve up with COVID limits. The lodge closed briefly in December of past 12 months to give their employees a split following looking period and to completely disinfect the hotel.

OHM Hospitality out of Denver now owns the Craig Resort, following obtaining it in March. Diane Beasley, who also manages the Excellent Inn in Craig, stated she was introduced on in Could to choose over management of the resort, as the house owners of the Quality Inn are portion proprietors of the Craig Lodge, far too. She will continue on to regulate both qualities.



She explained OHM designs to flag the lodge after again, rebranding it a Hampton by Hilton. Hampton by Hilton inns, previously acknowledged as Hampton Inn, is Hilton’s brand name of moderately priced, upper midscale resorts with minimal foods and beverage services. The Craig Hotel’s most latest flag was that of a Hampton Inn.

“We’re very much searching forward to flagging it and making it a Hampton once again. I come to feel like it will help everyone all the way all over,” Beasley claimed. “With the manufacturer, it is extra recognizable and sets expectations.”

She reported the promise of reward points for nights stayed is also a significant draw for company.

“People glimpse forward to things like that. All these diverse franchises have memberships. Visitors glimpse ahead to earning factors to use toward a absolutely free night time or airline tickets. From time to time they can even redeem for gift playing cards. Persons seem ahead to earning their Hilton factors,” Beasley claimed.

Below Hilton’s Hilton Honors plan, friends can generate points towards free stays at much more than 4,600 locations.

Though there are no options for any main development, renovations or improvements, Beasley said they by now have a sturdy suite of amenities, like the indoor pool and sizzling tub and a nice exercise heart.

“We also do a breakfast. We just cannot do a total very hot breakfast appropriate now with Covid, but we plan to when we’re allowed,” she said.

Beasley remains positive about the foreseeable future of the hotel.

“This is a very good detail for Craig,” she stated. “I truthfully believe that that.”